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The Ultimate Guide To Digital Marketing
Introduction
About the Instructor - Siddhesh (1:28)
About the Instructor - Gaurav (1:59)
Introduction to Digital Marketing (1:16)
Relevance to Digital Marketing to various industries (3:38)
Customer Journey
Purchase Funnel (1:43)
Thinking as a consumer (4:20)
AIDA Model (Connecting consumer needs) (6:04)
Application of AIDA Model (5:31)
Important metrics in Digital Marketing
Key Terms in Digital Marketing (4:46)
CTR and Conversions (3:06)
10 ways to improve CTR (4:10)
All about Website
What is a Website? (1:19)
Importance of a Website (2:44)
Benefits of a Website (4:28)
Progressive Web Apps (3:28)
Example of PWA - Video (0:23)
Example of PWA - Screen Recording (1:16)
Framework to define the relevance of Digital marketing to your sector
Starting with Digital Usefulness index (1:26)
Reach and Frequency (3:41)
Explanation of Digital usefulness Index (7:09)
SEO & SEM
Why SEO? (3:02)
Benefits of SEO (2:12)
On page SEO (3:25)
Off page SEO (2:53)
Why SEM? (0:24)
Importance of SEM various industries (2:18)
The Two Conjoined Twins SEO & SEM (4:34)
10 Components of SEO
Strategy (7:55)
Link building (3:14)
Social Network (2:38)
Website optimisation (2:56)
Web design (5:12)
Traffic (3:20)
Sitemap optimisation (3:17)
Software Development (2:54)
Feedback (2:29)
Keyword Research (1:23)
7 Components of SEM
Overview - Components of SEM (1:58)
Keyword Research and Segmentation (1:49)
Campaign architecture (1:31)
Ad copy and Landing Page creation (2:28)
Bid strategy and Budget management (1:28)
Campaign analysis (1:42)
Performance Optimization (1:50)
Testing strategy and Campaign refinement (1:49)
The Digital Demand Curve
Demand Curve for Search (3:32)
How to prioritize keywords on Google - Intent Relevance Framework'
Why this Framework? (1:00)
Explanation of Intent relevance framework (10:35)
Email Marketing
Overview - Email Marketing (1:34)
Best practices - Email Marketing (2:34)
Recent examples for innovative and effective emails (3:47)
AI in Email Marketing (2:54)
Social Media marketing
Overview - Social Media Marketing (7:37)
Current trends in Social Media marketing (2:28)
Why Facebook? (2:56)
Why Instagram? (3:03)
Why Youtube? (3:03)
Why Linkedin? (3:29)
Why Quora? (3:07)
Planning your social media spends (6:19)
Remarketing - Social Media (4:21)
GOOGLE
Google Ecosystem (6:13)
App Store Optimization
Overview Part - 1 (1:46)
Overview Part - 2 (6:24)
Key Diffrence between SEO & ASO (3:03)
Factors Influencing - ASO (6:07)
Mobile Marketing
Mobile Marketing (12:14)
Content Marketing
Content Marketing (2:08)
Steps to develop content (7:06)
Types of Content (4:55)
Analytics in Digital Marketing
Digital Analytics (2:10)
Types of Digital Analytics (2:13)
Starting with Google Analytics (4:13)
Top Tools in Digital Marketing
Overview of popular digital marketing tools (0:56)
Google Ads - 1 (3:44)
Google Ads - 2 (6:11)
Google Ads Structure (2:42)
Facebook Ads (17:38)
LinkedIn Ads (6:11)
Canvaa (3:34)
Purchase Funnel
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